The Lean Brain, Post 1: Value is a Conversation

  Lean says: Define Customer Value Your brain says: I’ve seen this countless times before – I know what my customer needs better than they do. What’s at play here: Expertise bias. Overconfidence effect. Ivory tower syndrome. Ego. There’s an old story about a man standing along a riverbank. He doesn’t see a bridge, but he does see someone on the opposite bank fishing. “Hey!” he … Read More

TonianneThe Lean Brain, Post 1: Value is a Conversation

Introducing The Lean Brain Series by Tonianne DeMaria

While heading to a session at the most recent Lean Transformation Summit, I found myself confronted with signage that posed the following open-ended question: “All problem solvers must…” Given how the work we do at Modus Cooperandi focuses largely on the nexus between Lean for knowledge work, behavioral economics, neuroscience, and the teachings of W. Edwards Deming, one response in … Read More

TonianneIntroducing The Lean Brain Series by Tonianne DeMaria

The Lean Brain, Post 1: Value is a Conversation

  Lean says: Define Customer Value Your brain says: I’ve seen this countless times before – I know what my customer needs better than they do. What’s at play here: Expertise bias. Overconfidence effect. Ivory tower syndrome. Ego. There’s an old story about a man standing along a riverbank. He doesn’t see a bridge, but he does see someone on the opposite bank fishing. “Hey!” he … Read More

TonianneThe Lean Brain, Post 1: Value is a Conversation

Introducing The Lean Brain Series by Tonianne DeMaria

While heading to a session at the most recent Lean Transformation Summit, I found myself confronted with signage that posed the following open-ended question: “All problem solvers must…” Given how the work we do at Modus Cooperandi focuses largely on the nexus between Lean for knowledge work, behavioral economics, neuroscience, and the teachings of W. Edwards Deming, one response in … Read More

TonianneIntroducing The Lean Brain Series by Tonianne DeMaria